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Push to brand nation’s seafood

IP News from duytho.com

HCM CITY — Viet Nam is building strategies to develop brand names for its major seafood products, such as shrimp, catfish, tuna and pangasius, according to a government official.

A recent survey showed that many seafood companies already have brand names and were unwilling to change their names, according to Vo Van Son, deputy director of the management board of the Government’s Fisheries Sector Programme Support Phase II, Post-Harvest and Marketing Component.

The results of the survey, conducted by the Natural Resources Institute of the University of Greenwich (UK) and Lacoms Ltd, were released at a workshop on brand strategies in HCM City yesterday.

Workshop speakers said that brands should focus on obtaining a seal of quality from the national level and a protected geographic indication at the provincial level for traditional fermented products.

Most large-scale seafood processors in Ben Tre Province, who are members of the Viet Nam Association of Seafood Exporters and Processors, said they would prefer a national brand name while others would like a provincial brand name or a combination of the two.

Binh Dinh Province’s Fisheries Department said it would like to have its own brand name for its tuna products.

But private processors in the province said that preservation and quality improvement should be the top priority, and that tuna brand names should be created for the entire country and not just the province.

Son said in 2005 and 2006 the Ministry of Fisheries (now the Ministry of Agricultural and Rural Development) held seafood promotion events in the UAE, Russia, Belarus, Hong Kong, South Korea and other countries.

With a 3,260 km coastline, Viet Nam produced more than 3.4 million tonnes of seafood and attained seafood exports of US$3,357 million in 2006.

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