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Vietnamese fine art lack of trademark

patent-trademark-news-DUYTHO.jpgVietnam has famous artists, such as To Ngoc Van, Tran Van Can, and Bui Xuan Phai, but for Vietnamese arts, a trademark is still considered luxurious.

One more pottery shop will appear in Hanoi at 245 Le Duan Street. “It is the time to make a trademark for Vietnam’s pottery, but I still have no exact idea”, shop owner, Vu Huu Nhung said.

The artist said he has long dreamed about a large ground to display pottery products and artworks, adopted from traditional pottery, and make business of it. Possessing grand ideals, Nhung still lacks prestige, or a ‘trademark’, for himself. It is the card of a successful artist, but in Vietnamese art circles, few acquire. Painter Le Thiet Cuong is one.

In 2005, Cuong’s name appeared frequently in the press with his special activities, such as his exhibition Gao (Rice), and the nude statue exhibition at musician Phu Quang’s performance. A year full of painstaking activity has attracted the attention of both local artists and audience.

Fame relates closely with a “trademark”, which only a few Vietnamese artists have. Hue An Gallery at 36 Tran Phu Street, Hanoi, is another example of making its own trade mark. It only receives “artistic” painting, refusing copies or low quality artworks. Gradually, Hue An has become a destination for artworks of prestigious painters.

Unlike Hue An, many other galleries focus mostly on trade targets and sell anything on the demand of customers. But galleries do not have their own trademarks, meaning the opportunity for success few.

Another gallery, Hoang Anh, plans to open at 178C Hoang Dieu Street, with an “artistic target”, its owner announced. The opening will include paintings by famous painters Hoang Lap Ngon, Van Da, Van Chien, Hoang Hong Cam, Nguyen Khanh Toan, Dinh Quan, Tran Dong Nghia, Cao Long, and Dao Trong Luu as evidence of the announced target. Will Hoang Anh become another trademark of Vietnamese art?

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